Professional sports is one area that has been heavily influenced by the emergence of social media applications. Twitter is one of the most commonly used apps by athletes because it allows them the ability to easily communicate with their fans. Unfortunately, most athletes are not properly trained or educated on how to utilize Twitter which can lead to misuse of social media.
In order to better equip professional athletes in running successful Twitter accounts, it is important to examine Twitter ‘best practices.’ On Twitter’s business section they outline their perspective on how to run a successful Twitter account.
- Keep it short
- Use visuals in your Tweets
- Incorporate relevant hashtags
- Ask questions and run polls
- Curate and connect with Retweets and replies
Although these are very basic guidelines, it is a good place to start for amateur Twitter users. For the most part, professional athletes already utilize all of these basic best practices. More in depth best practices for professional athletes were outlined by Cision as:
- Be smart and think before you post
- Be 100% geuine, but not 100$ candid
- Don’t overshare
- Remember who you represent
- Don’t get baited into fights over the internet
- Accept responsibility
- Be educated on the medium
- Remember your audience
- Refrain from profanity, R-rate subjects, and politically/highly charged issues
- Understand the consequences
There are many athletes that utilize Twitter in a very professional manner. In 2016, Forbes came out with a list of the top 50 athletes to follow on Twitter and why. Steph Curry was on this list and described below as having a strong tweet game.
A quick glimpse through Curry’s Twitter feed and it is clear to see why he can be found on the Forbe’s top 50 list. Curry has great graphics and he is inspiring both on and off the court.
Whether you are Steph Curry, or another athlete it is clearly important to be educated and trained on how to run your Twitter account. We have all seen how one negative tweet can ruin an athlete’s reputation which is why it is incredibly important to train athletes on how to appropriately run their Twitter accounts.